RSNFLD Information

RSNFLD is the strategic marketing vehicle of Michael Rosenfeld — a brand strategist and fractional CMO with 25+ years operating at the intersection of culture, media, and commerce. We work with $20–40M companies that have the resources — agencies, internal creative, media budgets — but no one owning the strategy. No roadmap. No one reading the signals. That's the gap we fill. Our approach is direct: assess where you are, find your white space, build the playbook, align your teams, and connect every marketing decision to revenue. 𝐖𝐡𝐚𝐭 𝐰𝐞 𝐝𝐨: Brand positioning · Market analysis · Go-to-market strategy · Fractional CMO leadership · Campaign architecture · Media strategy · Agency oversight 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 𝐰𝐞 𝐤𝐧𝐨𝐰: AgTech · Cannabis · DTC & CPG · Oil & Gas · Wellness · Hospitality · Lifestyle 𝐖𝐡𝐚𝐭 𝐰𝐞'𝐯𝐞 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐞𝐝: +295% ROAS · +2,000% email subscriber growth · −21% media cost reduction · 2.64% programmatic CTR vs. 0.8% benchmark · Best Tradeshow Booth, MJBizCon 2025 Michael Rosenfeld is the brand. RSNFLD is how we work. 📍 rsnfld.com