RSNFLD Information

RSNFLD is the strategic marketing vehicle of Michael Rosenfeld, a brand strategist and fractional CMO with 25+ years operating at the intersection of culture, media, and commerce. We work with $20M–$40M companies that have the resources, agencies, internal creative, media budgets, but no one owning the strategy. No roadmap. No one reading the signals. That's the gap we fill. We also run Digital ID Studio, applying the same positioning discipline to individual operators. A recruiter or new boss searches your name and finds whatever's already out there, an old press mention, a title with no scope attached. We build the record instead: interview, position, write, design, and launch a site and LinkedIn presence, in your name, in 14 days. Details at rsnfld.com/digitalid Our approach is direct: assess where you are, find your white space, build the playbook, align your teams or your narrative, and connect every decision to revenue or reputation.