Royal FloraHolland Information

The flower and plant company Univeg Flower Trade from Waddinxveen, part of Greenyard, works closely together with Retail Services of Royal FloraHolland. The collaboration focusses on the exchange of knowledge and data to supply consumers even better. In this article in GROW, Rob Bomhof, managing director of Univeg Flower Trade, explains why collaboration between Univeg and Royal FloraHolland is so valuable. "We benefit from each other's knowledge." Univeg Flower Trade derived from the trade company Bocchi, which was established in 1984 with a focus on flowers and plants. A few years later Univeg Trade Benelux added vegetables and fruit to its assortment. In 2015 Univeg merged with the Belgian company Greenyard and was listed on the stock exchange. The trade company attaches great importance to ensuring traceability and sustainability, is a strategic partner of the retail sector and supplies customised products. The vegetable and fruit company obtains its products from around the world (northern and southern hemispheres) to be able to supply buyers year-round, has 8,700 employees in several countries and is now the market leader. Its activities are traditionally focussed on the German retail sector.