Roy Xie Email
Marketing Director and Partner
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Roy Xie Location
- Shenzhen, Guangdong Province, CN
Roy Xie Work
- Marketing Director and Partner @ Soocas Technology (September 2018 - Present)
- Vice General Manager, Marketing and Operation @ Baioo Family Interactive (July 2017 - July 2018)
- Senior Marketing Consultant @ (July 2015 - July 2017)
- Senior Insight Manager @ (December 2014 - June 2015)
- Global Consumer and Market Insight Manager for Skincare @ (October 2010 - December 2014)
- Greater China Consumer and Market Insight Manager for Hair Care @ (July 2008 - April 2010)
Roy Xie Education
- South China University of Technology
Master of Business Administration (Human Resources Management and Services)
2006-2008 - Sun Yat-Sen University
Bachelor's degree (Psychology)
2002-2006
Roy Xie Skills
- Market Research
- Consumer Insight
- Marketing Strategy
- Concept Development
- Business Analysis
- Quantitative Analytics
- Qualitative Research
- FMCG
- Forecasting
- Brand Management
- Consumer Products
- Product Innovation
- Strategy
- Competitive Analysis
- Customer Insight
- Brand Development
- Business Strategy
- Business Development
- Marketing Research
- Market Analysis
- Segmentation
- Consumer Behaviour
- Market Planning
- Marketing Communications
- Brand Equity
- Leadership
- Microsoft Excel
- Microsoft Office
- Customer Service
- Hair Cutting
Roy Xie Summary
- Roy Xie, based in Shenzhen, Guangdong Province, CN, is currently a Marketing Director and Partner at Soocas Technology. Roy Xie brings experience from previous roles at Baioo Family Interactive, Tencent and Procter & Gamble Singapore. Roy Xie holds a 2006 - 2008 Master of Business Administration in Human Resources Management and Services @ South China University of Technology. With a robust skill set that includes Market Research, Consumer Insight, Marketing Strategy, Concept Development, Business Analysis and more. Roy Xie has 1 emails on RocketReach.
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