70% of the 1 billion vehicles on North American roads are greater than 10 years old. Original equipment (OE) parts for these vehicles are often obsolete or expensive. Self-service automotive recycling yards, which allow customers to bring their own tools and remove the parts they need, have long been the best source for obtaining OE parts at a low price, however, most consumers either do not live near a yard or do not have the desire to remove parts themselves. There are an estimated 500 self-service yards, with over 1 million vehicles in inventory, across North America, ranging from large operators such as LKQ and Pick-n-Pull to independent yard operators. ROW52 enables part seekers, including individuals, parts resellers, and automotive repair shops, to obtain parts from self-service yards through a social commerce model. Individuals who live near a yard can designate themselves as a Parts Puller, and through ROW52, fulfill parts requests from parts seekers worldwide.
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The Row52 annual revenue was $18.7 million in 2026.
Row52 is based in Portland, Oregon.
The NAICS codes for Row52 are [4231, 423, 42].
The SIC codes for Row52 are [501, 50].