RouteThis builds AI-powered self-service and support software that deflects WiFi calls for Service Providers and Smart Home brands. 200+ brands across 30+ countries use RouteThis to support 6 million homes a year. When home WiFi stops working, the support call that follows is slow, expensive, and usually avoidable. The subscriber can’t describe the problem. The agent can’t see the home network. So the call gets escalated, a technician gets dispatched, and hardware that was working fine gets replaced. RouteThis is built to prevent that call and to resolve it fast when it can’t be prevented.
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The RouteThis annual revenue was $1 million in 2026.
Graham Kennery is the Co-Founder and Technical Lead of RouteThis.
56 people are employed at RouteThis.
RouteThis is based in Kitchener, Ontario.
The NAICS codes for RouteThis are [511210, 511, 51121, 51, 5112, 513].
The SIC codes for RouteThis are [7371, 73, 737].