Rotary Performance Competitors

Founded in 2001 with just a $500 investment and a $1,500 loan, Vivid Racing has grown into a multi-million-dollar leader in online automotive performance parts. Based in Gilbert, Arizona, we are passionate about fueling the ambitions of vehicle enthusiasts worldwide, offering over 2 million products for performance cars, trucks, Jeeps, UTVs, and motorcycles. Our reputation was built on innovation and industry leadership—showcased through iconic project cars, magazine features, exclusive road rally events, and viral video content. Over the years, we’ve not only expanded our product catalog but also launched our own line of premium parts, including exhaust systems, suspension upgrades, wheels, carbon aero components, and tuning solutions. With a customer-centric team and a commitment to leveraging cutting-edge technology and logistics, Vivid Racing continues to stay at the forefront of the automotive industry. As we embrace the latest social media trends, our global presence grows stronger, and our mission to deliver exceptional experiences to enthusiasts everywhere remains our driving force.

HKS USA, Inc. is a leading manufacturer and supplier of automotive aftermarket performance systems, parts and accessories. Delivering its products to both the import and domestic car markets, HKS has been recognized for its engineering and performance excellence in the automotive industry since 1973. Established in 1982, HKS USA, Inc. is a wholly-owned subsidiary of HKS Company, Ltd. Japan and distributes its products through its worldwide dealer network.

AEM Performance Electronics is a subsidiary of Holley Performance Products, the largest performance aftermarket company in the world. AEM Performance Electronics is proud to offer ICE and EV control solutions for the performance aftermarket and conversion applications. AEM EV Vehicle Control Units and supporting electronics allow calibrators to create customized torque management strategies applicable to a wide range of EV systems and component combinations. We integrate EV systems to deliver the highest levels of safety and driving satisfaction, and unify the tuning experience by providing motorsports- and conversion-ready features presented in a high-feature, modern and customizable interface. For ICE applications, AEM has a tenured history serving the performance aftermarket and motorsports industry. AEM Performance Electronics operates within Holley’s Tuning Group alongside six established tuning brands, APR, DiabloSport, Dinan, Edge Products, Range Technology, and Superchips, as stewards in performance tuning in the automotive aftermarket. AEM Performance Electronics’ headquarters are in Hawthorne, CA supported by colleagues across multiple locations: Ogden, UT; Sanford, FL; Opelika, AL; and Holley’s corporate office in Bowling Green, KY. It takes the brightest innovative minds to keep Holley Tuning Group on the cutting-edge of performance electronics. We regularly recruit team members through colleges and universities to fill positions with the most qualified and dedicated employees. Our team members are known for having a passion for creating the world’s best automotive performance products. Ever growing and expanding, Holley Tuning Group has gone from start-ups to a powerful group within Holley (NYSE:HLLY). Our plans include expanding products into new markets, as well as new geographies, all while remaining dedicated to product innovation and exceptional customer service to the growing number of global enthusiasts.