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RoRo is a company dedicated to helping babies and their caregivers feel better. Our first product is the Lulla doll. Lulla is a mechanical plush doll that imitates closeness. The outer layer is made from super soft material. Inside it has a device that plays the real-life heartbeat and yoga breathing. The idea of Lulla is based on multiple medical research showing that closeness promotes longer and better sleep & stabilizes breathing and heartbeat. Now also available: Lulla Owl, which plays the same great sound for 24 hours, offering continuous comfort and support. Great on the go. And now children can get their Lulla doll ready for bedtime with new cute and cozy outfits. Dressing up your Lulla doll is a wonderful way for children to bond with their favorite doll. It helps develop their emotional skills as well as spark their imagination. All the outfits are inspired by animals that live in the wild in Iceland.

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Eyrún Eggertsdóttir is the Chief Executive Officer at RoRo of RoRo.

32 people are employed at RoRo.

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