Root Seventeen Information

Root Seventeen is a boutique data engineering and analytics consulting practice serving consumer-focused brands and agencies. The name is intentional. Research in psychology and behavioral science shows that when people are asked to pick a number between 1 and 20, they disproportionately choose 17. Root Seventeen is a double play on that idea - a mathy nod to the square root of 17, and a literal description of what the firm does: get to the root of the nuances in customer behavior. Core capabilities span data pipeline architecture and engineering (BigQuery, Dataform, Terraform, Airflow), AI/ML pipeline development, business intelligence, analytics strategy, and fractional CDO services. A distinct specialty: building data pipelines designed specifically for AI system consumption - not just human reporting. As AI becomes a core part of how brands operate, the infrastructure feeding those systems matters as much as the infrastructure feeding dashboards. The firm operates on two guiding principles: put the consumer at the center of every data decision, and keep the technology as simple as it needs to be - no more. The best data infrastructure is one your team can actually use, maintain, and build on. Root Seventeen works with brands and agencies across retail, ecommerce, media, lifestyle, wellness, and food and beverage.