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Root is the leading low-code end-to-end insurance platform powering universally programmable insurance products, any digital sales channel, digital insurance operations, and the ecosystem around this. MGAs, schemes, large affinity brands, retailers, insurance providers, captives and other digital intermediaries use Root to build and launch any insurance product at record speed, digitise policy administration and claims. Root’s platform is fully configurable and modular, with 500+ open insurance APIs designed for omni-channel and affinity partner distribution, policy administration, and claims at scale. By packaging the “hard things” in insurance behind a comprehensive suite of easy-to-use APIs, we solve the infrastructure so that our clients can focus on their customer.

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The Root annual revenue was $127.1 million in 2026.

Charlotte Koep is the CEO of Root.

44 people are employed at Root.

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