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Founded in 2013 in Waverly, Iowa, Root provides eco-friendly beauty & lifestyle products at an affordable price. Our products are vegan, gluten-free, cruelty-free & made in the USA. Removing harsh ingredients commonly found in conventional beauty products leaves Root products with only the best natural ingredients. Why sacrifice your health for beauty when you don’t have to?

Root Questions

The Root annual revenue was $6 million in 2026.

Root is based in Waverly, Iowa.

The NAICS codes for Root are [44, 456, 4461, 45, 44612, 446].

The SIC codes for Root are [59, 594, 50, 508].

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