Root Information

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Founded in 2013 in Waverly, Iowa, Root provides eco-friendly beauty & lifestyle products at an affordable price. Our products are vegan, gluten-free, cruelty-free & made in the USA. Removing harsh ingredients commonly found in conventional beauty products leaves Root products with only the best natural ingredients. Why sacrifice your health for beauty when you don’t have to?

Website	https://www.rootpretty.com/
Revenue	$6 million
Employees	3 (0 on RocketReach)
Founded	2013
Address	100 E Bremer Ave, Waverly, Iowa 50677, US
Phone	+1 319-290-5746
Technologies	JavaScript , HTML , Twitter +21 more (view full list)
Industry	Cosmetics, Flowers, Gifts & Specialty Stores, Retail
Keywords	Vegan Beauty, Eco Friendly Skincare, Clean Beauty, Non Toxic Beauty, Cruelty Free Cosmetics, Ethical Beauty, Healthy Beauty, Vegan Cosmetics, Natural Beauty Products, Plant Based Skincare, Natural Skincare, Affordable Cosmetics, Organic Beauty, Holistic Beauty, Affordable Skincare, Sustainable Lifestyle, Handmade Cosmetics, Beauty Lifestyle
Competitors	Rituals, Lush Fresh Handmade Cosmetics North America, Burt's Bees, TATCHA, Dr. Bronner's, Juice Beauty, Inc., Herbivore Botanicals, Purity Cosmetics (100% PURE), Maya Chia, BONDI WASH +27 more (view full list)
SIC	SIC Code 50 Companies, SIC Code 508 Companies, SIC Code 594 Companies, SIC Code 59 Companies
NAICS	NAICS Code 44 Companies, NAICS Code 456 Companies, NAICS Code 446 Companies, NAICS Code 44612 Companies, NAICS Code 45 Companies, NAICS Code 4461 Companies

Root Questions

What is the annual revenue of Root?

The Root annual revenue was $6 million in 2026.

Where is Root based?

Root is based in Waverly, Iowa.

What is the NAICS code for Root?

The NAICS codes for Root are [44, 456, 446, 44612, 45, 4461].

What is the SIC code for Root?

The SIC codes for Root are [50, 508, 594, 59].

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