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Founded in 2013 in Waverly, Iowa, Root provides eco-friendly beauty & lifestyle products at an affordable price. Our products are vegan, gluten-free, cruelty-free & made in the USA. Removing harsh ingredients commonly found in conventional beauty products leaves Root products with only the best natural ingredients. Why sacrifice your health for beauty when you don’t have to?

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The Root annual revenue was $6 million in 2024.

Rosa Cabrera is the Founder of Root.

7 people are employed at Root.

Root is based in Waverly, Iowa.

The NAICS codes for Root are [45, 4461, 456, 44, 446, 44612].

The SIC codes for Root are [50, 508, 59, 594].

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