My business journey began in 1996 while working as a chef. After the birth of my first son, I wanted more time with my young family—ideally doing something connected to my passion for food.
This led me to start a manufacturing company, formulating and introducing innovative products to major brands and supermarket chains. After a few challenging years (and a few more kids), the business had grown to a team of 75 with $10 million in turnover.
In 2013, a major setback struck when $5 million worth of products went unpaid by a large pharmaceutical company. During this difficult period, my focus began shifting toward Purewellness—a brand I had quietly started in 2006 as a hobby, inspired by my love for food and health.
Jason & Abby
By 2016, I moved away from exclusively manufacturing for large supermarket chains and nutritional brands, opening retail stores to connect directly with our customers. The brand gained presence in all major retail channels—until COVID-19 forced our stores to close.
Refusing to give up, in 2021 I relaunched Purewellness online, offering wholesale and retail superfoods, vitamins, and botanical extracts sourced globally at the best possible prices. Today, with a dedicated team of 16, we continue to grow and serve customers across Australia.
I’m deeply grateful to the Australian community for supporting us through every stage of this journey and for helping us become one of the nation’s leading suppliers in our field.
Healthy Regards,
Jason Fava
As a child, I was intuitive and connected with a compassion for animals and humans that at times scarred my sensitive being. Walking a numerology path of a Master Number 11 there have been challenges and many levels of deep growth as I have learned to surrender and heal from pain, inflicted by others, or created from my own choices. I truly learnt deep understanding of how unresolved emotion, mental & emotional stress presents as dis-ease and imbalance in the body. Learning modalities that help me to treat in a holistic way was very important to me, to reach people that may not yet be aware of the interconnection of the mind, body and spirit.
Sometimes we need to speak, but mostly we need to feel. When we are in pain we do just about anything to avoid feeling. We numb with alcohol, drugs, food, cutting or we may create control mechanisms within which we feel some level of safety, although these strategies are never usually supportive of our health & wellbeing.
We may focus on others to help, rescue and fix them whilst denying our own needs… avoiding our own needs. We may operate from patterns of blame whilst not being able to have self responsibility or take accountability for what we do or say, or how we treat others.
It takes courage to heal.
Being supported in a nurturing and non-judgemental space is my wish for you while you traverse your healing journey back to your true self. Releasing conditions, silencing the inner critic and judge and freeing yourself from belief constraints that impoverish your self esteem and self worth. You are enough as you are and you have all you need within you and together, we can tap in to that and bring you home.
From my heart space to yours…
Jayne
We are a team of passionate, trauma-informed therapists who provide counselling and psychology services for a range of mental health conditions and life issues. We have a special interest in EMDR Therapy for the treatment of trauma and post-traumatic stress disorder (PTSD). We offer services for adults, kids, teenagers, couples and families in Croydon in the eastern suburbs of Melbourne. We are proud to be at the forefront of EMDR Therapy and offer traditional, intensive and group EMDR Therapy.
Our name, Mindful Living, reflects our commitment to helping people live mindful, fulfilling and purposeful lives. We provide a safe space in which to support our clients overcome the impact of trauma, experience meaningful life changes and achieve their goals.
We’re always on the look out for passionate therapists to join the Mindful Living team! If you’re a therapist and are looking to be part of a supportive team, engage in rewarding trauma-informed work, and develop EMDR skills or work toward EMDR accreditation, we would love to hear from you!
Visit https://mindfulliving.com.au/join-us/ to find out more about working with us.