Rollr® Information

Rollr is a luxury fashion brand that has been created to unite the world of roller sports and high-end fashion. Founded by RollerFitness, a roller skating fitness programme, the culture of roller sports has always been about self-expression and showcasing one's unique style. Our tagline 'Style That Moves' represents individuality and expressing yourself through which ever platform you are passionate about. The brand aims to appeal to streetwear culture in general as well as the skateboarding and hip hop scenes specifically. Roller sport has evolved from a niche subculture to mainstream activity and as a new luxury fashion brand, we aim to cater to this growing demand for fashionable and functional skating apparel. The unique blend of skateboarding culture and high-end fashion has created a new market. As the demand for fashionable and functional skating apparel continues to grow, we are excited to be at the forefront of this trend.