AI can make music. We'd rather make musicians. ROLI is building the world's first embodied AI platform for music learning, using computer vision, machine learning, and large language models to transform how people learn to play piano. Our flagship product, the ROLI Piano System, combines a light-up ROLI Piano with Airwave, a device that uses infrared cameras to track all 27 joints in each of your hands at 90 frames per second. It sees how you play, not just what you play, and delivers real-time, personalised feedback on technique, posture, rhythm, and dynamics. Paired with the ROLI Learn app and our AI Music Coach, it's like having a piano coach with you 24/7, and one that adapts to your level, speaks 40 languages, and never loses patience. We're a London-based team of engineers, musicians, AI researchers, and designers. In 2025, we acquired Ultraleap, bringing world-class computer vision expertise in-house. Named one of TIME's Best Inventions (2025) and winner of three iF Design Awards (2026). Free the Music.
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The ROLI annual revenue was $24.8 million in 2026.
Roland Lamb is the Founder and CEO of ROLI.
99 people are employed at ROLI.
The NAICS codes for ROLI are [33, 51, 518].
The SIC codes for ROLI are [35, 737, 73, 357].