ROKA was founded in a garage in Austin, Texas by two former Stanford All-American swimmers on a mission to redefine the standard for performance design. In just four years we’ve earned more than 30 patents and built an industry-leading and award-winning in-house design and development team that engineers the most technical eyewear and gear on the planet. Our athletes have won numerous world titles, including Olympic gold in triathlon and speed skating, as well as taking multiple Tour de France cycling stages wins and the Dakar Rally. We design our products to accomplish the impossible in order to make sure they'll perform for anyone, anywhere—no matter how big or small the challenge.
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ROKA Questions
The ROKA annual revenue was $127.1 million in 2026.
Tom Hildrum is the CFO of ROKA.
63 people are employed at ROKA.
ROKA is based in Austin, Texas.
Top ROKA Employees
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Tom Hildrum
Chief Financial Officer at ROKA
Austin, TX, US22 -
Darby Pollock
Vice President of Merchandising at ROKA
San Francisco, CA, US13 -
Toby Rohrbach
Vice President of Product Design at ROKA
Trabuco Canyon, CA, US35+ -
Todd Bischoff
Freelance Creative - Side Hustle at ROKA
Beaverton, OR, US33 -
Rob Canales
Co-Founder and CEO at ROKA
Austin, TX, US25+ -
Ellen Wirry
Director of Performance Marketing at ROKA
Austin, TX, US1 -
Anna Pappas
Director of Marketing at ROKA
Austin, TX, US11 -
Cody Radcliff
Design Director at ROKA
Washington, DC, US2 -
Rob Ward
Financial Controller at ROKA
Austin, TX, US13 -
Robert Vance
Director of Manufacturing at ROKA
New Braunfels, TX, US12
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