Premium quality casting, spinning, saltwater, ice fishing, and fly rods made in the USA with care and dedication and backed by our famous customer service
We exist to heighten angler experience through creating tools that expand tactical opportunity, boost effectiveness, and enhance natural ability. We develop solutions for experienced hands, designed to complement capability. We strive to expand what's possible to achieve the unattainable. Our DNA is comprised of three equal parts: Technology, Innovation, and Design. Since 1982, we've contributed innovative materials and manufacturing technology to the angling community. Examples include early graphite construction, advanced guide trains, Multi-Taper Design, and advanced resin systems.
Thanks for stopping by! We are a company filled with outdoor enthusiasts. The only thing we love more than fishing and building custom fishing rods, is educating others on how to do it themselves!
Are you tired of using the same old off-the-shelf fishing gear that plagues retail centers? Then you have come to the right place! We have literally everything you need to build your own fishing rod, custom lures, and carry the largest selection in the world.