Rock Run Roll Competitors

K2 was born in 1962 as America’s ski company on Vashon Island in Washington State’s Puget Sound. Renamed in 2003 as K2 Sports, the company today is an international portfolio of world renowned brands recognized as leaders in design, production, sales and marketing. Driven by innovation and a passion for the sports enthusiast looking for unique and authentic lifestyle experiences, we market snowboards, snowshoes, in-line skates, alpine, telemark and Nordic ski equipment, apparel and accessories. K2 Sports is what happens when fun meets science and technology.

Founded in 1994, DC quickly grew to become a leader in performance skateboarding shoes and a renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, and motocross athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts.

Vibram is the world leader in the production and sales of high performance rubber outsoles in the sport, leisure, industrial, orthopedic and repair markets. For more than 80 years, the iconic yellow octagon that identifies our brand has been synonymous with quality, performance, safety, innovation and design. Since revolutionizing outdoor sports with the creation of the first rubber sole for mountain climbing in the 1930’s, Vibram has positioned itself as the industry standard. Vibram soles, created with a desire to increase the level of safety and protection on every shoe, are the result of a constant commitment to research and development. They proved to be irreplaceable companions during many extreme expeditions, such as conquering Everest, K2 and almost all of the highest peaks in the world, distinguishing themselves in competitions and transoceanic regattas like the America’s Cup and the Vendée Globe Challenge and taking innovative design concepts into fashion and recreation. Each new Vibram product is designed using the latest designs and best compounds for its specific use. New soles are always produced with three objectives: to guarantee the best performance, the maximum level of comfort and quality over time. These objectives are implemented by the most stringent tests that are executed in the laboratory and in the field by the Vibram Tester Team. Since 1937 when Vitale Bramani (Vi-Bram) created the revolutionary ‘Carrarmato’, the rubber sole for mountaineering shoes, the company has continued to draw on this wealth of tradition and technology. More recently, this inspired us to create Vibram Fivefingers® - a minimalist footwear concept: soles for the feet with five separate toe pockets, made from Vibram® rubber that, as flexible as a glove, facilitates a natural articulation of the foot.