RobPassmore.com Information

Many ambitious small and medium businesses today need the skills and expertise of a senior digital director, but are either not ready for or cannot afford to recruit a full-time director at this level. Our approach is different: to work with our clients as a senior member of their management team, bringing all the benefits of a high-level appointment, but at a fraction of the cost. A new way to access the experience you need A Fractional Director brings many of the benefits of Fractional Ownership when several unrelated parties can share in, and mitigate the risk of, ownership of a high-value tangible asset, usually a jet or yacht. Fractional Directors give you access to the superior skills you need to grow in a long-term way with significantly lower risk and cost. This Fractional Director business model is well-proven in other professional areas such as Finance Directors, Technology Directors and HR Directors. However despite digital being the most significant growth area professionally in the current market, there is not a specialist ‘fractional’ digital director offering, and this is the gap Rob Passmore helps to fill. Rob is an experienced, part-time Digital & Commercial Director and he works with a portfolio of SME businesses to help them digitally transform and reap the rewards of accelerated growth and strategic expansion. He engages with your senior management and business owners on a long-term basis to deliver a step-change in your revenue and profitability.