Who We Are
Spark Media, a division of Caxton & CTP Publishers and Printers Ltd is an advertising and media-solutions, sales company. We represent Caxton-owned local newspapers, as well as selected independent publications in Sub-Saharan Africa. We offer solutions that focus on location-targeted content.
The SPARK team is made up of a combination of industry stalwarts and savvy, young thinkers. We are firm believers in revolutionary, evidence-based marketing principles and invest heavily into local South African research. To this end, our team of researchers, analysts, marketing academics, product specialists and sales people are committed to partnering with our clients to craft media strategies that will help grow their brands.
This intel team is ably-assisted by professional bookings, admin, production, AdOps and finance departments.
What We Do
Strategically – Our sales and marketing team work closely with clients to determine how best to achieve maximum reach and engagement with their potential customers.
Effective media solutions are recommended based on our access to “ROOTS” research, our scientific understanding of consumer behaviour and many other relevant sources of current information (local and international).
Operationally – SPARK Media is a centralised division for the following print group services:
Bookings
Material dispatch
Ad operations
Billing
Design
Mapping
Formative is an ambitious design studio that delivers bespoke live event, stage and exhibition architecture that breaks the mold and gets noticed.
We combine ingenuity with experience to create spectacular one-of-a-kind stages, sets and productions and reshape expectations by pushing the envelope.
At Formative we are obsessed with developing unique ideas and flawless execution. We rethink bespoke live event, set and exhibition architecture from every angle and work within the intersection of design and technology. By employing bleeding edge innovations in our field, we never fail to amaze.
The founding partners have a proven track record of more than 20 years local and international experience between them in creating and managing unique, captivating experiences from concept to completion.
Born out of boredom and frustration of the current event industry Formative was founded with the sole mission to change things around, to utilize the technology available to its very best, to keep things simple, clean and beautiful and ensure our clients have plenty of wow moments