Robert Crilley Limited Information

Is your marketing team set up to deliver a consistent customer experience with your brand? 1) Siloed team structures affect performance and create barriers to integration 2) Existing processes aren't aligned with home/flexible working – making collaboration harder to deliver a joined-up brand experience across the customer journey 3) Your roster of agencies will give you a dedicated resource, but work in silo and lead to more complexity, inefficiency, and competition To address these problems, it’s likely to take valuable time away from your focus on sales, growth and brand building. Time you don’t have. Time for a fresh perspective? I have over 20 years’ experience working at some of London’s most awarded advertising and customer engagement agencies – Ogilvy, Publicis, The&Partnership, Craik Jones and Rapier. I’ve been responsible for leading accounts as diverse as Toyota, TalkTalk, Morrisons, Barclaycard and Boots. I have specialist expertise at transforming team structures, processes and methodologies to get better quality, at less cost and time, and less pain – the end result: better marketing communications. I will get under the skin of the operations and ways of working, without getting in the way. I will help you address key operational issues: 1) Re-engineering operations to bring people together and drive greater efficiency, effectiveness, and a consistency required for modern day marketing. I will help you and your team function closer, faster and be more responsive 2) In-housing: what services to buy from (remote or embedded) or what services to build yourself in-house. Do you keep your agencies at an arm’s length, or reap the benefits of having them next to you? I will offer an independent viewpoint – I’ve actually done it for the past 4 years! 3) How to improve and re-evaluate partnerships that aren’t working as well as they might be. I can help you rethink your roster of agencies to work with people who can deliver faster and better