2013 -2014 Director, Data Analytics and Reporting (Customer Experience) @
2011 -2012 Lead Analyst, Competitive and Market Intelligence @
2011 -2011 Consultant, Digital Media Performance Measurement @
2010 -2011 Instructor, Digital Analytics @
2009 -2009 Consultant, Online Analytics @
2008 -2009 Senior Manager, Online Analytics @
2008 -2008 Manager, Online Planning and Strategy @
2006 -2008 eMarketing Manager @
2004 -2006 Marketing Specialist @
2003 -2004 Relationship Manager @
2001 -2001 Content Producer and Strategist – Content and User Experience Group @
Robb MacDonald Education
Northwestern University
Masters of Science (Predictive Analytics)
2017-2021
Schulich School of Business - York University
Master of Business Administration (MBA) (Strategic Management)
2010-2012
Western University
Honors BA (Media, Information, and Technoculture)
1998-2002
Robb MacDonald Skills
Leadership
Project Management
Research
Marketing
Planning
SAP
Analytics
Marketing Strategy
Public Speaking
Business Analysis
Digital Marketing
Marketing Analytics
E Commerce
E Business
Social Media
Consulting
Web Marketing
Strategic Partnerships
Online Marketing
Digital Strategy
Relationship Marketing
User Experience
Mobile Marketing
Data Analysis
Digital Media
Web Analytics
B2b Marketing
Lead Generation
Integrated Marketing
Strategic Planning
SEO
Competitive Intelligence
Strategy
Interactive Marketing
New Media
Online Advertising
Content Strategy
Customer Insight
Google Analytics
Social Media Marketing
Multi Channel Marketing
SEM
Email Marketing
Business Strategy
Mobile Devices
PPC
Robb MacDonald Summary
Robb MacDonald, based in California, United States, is currently a President and Principal Decision Intelligence Architect at Scope Analytics. Robb MacDonald brings experience from previous roles at SAP and Scope Analytics Inc.. Robb MacDonald holds a 2017 - 2021 Masters of Science in Predictive Analytics @ Northwestern University. With a robust skill set that includes Leadership, Project Management, Research, Marketing, Planning and more. Robb MacDonald has 2 emails on RocketReach.
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