2020 -now Director, Digital Strategy and Ecosystems | Gatorade @
2017 -2020 Sr. Marketing Manager, Gatorade @
2015 -2017 Group Director, Strategy and Innovation @
2009 -2015 Senior Strategy Manager @
2008 -2008 CRM Marketing Intern @
2007 -2008 Digital Media Intern @ Domino Record Company
2002 -2007 Performing Artist @ American Minor (Jive Records/Chrysalis Music Group)
Rob McCutcheon Education
New York University
M.S. (Integrated Marketing)
2008-2010
Kenyon College
B.A. (Philosophy)
1997-2001
Rob McCutcheon Skills
Digital Strategy
Integrated Marketing
Digital Marketing
Digital Media
Strategy
Social Media
Creative Strategy
Market Research
Mobile Marketing
Mobile Devices
Interactive Marketing
Interactive Advertising
CRM
Marketing
Media Planning
Email Marketing
Online Marketing
Google Analytics
Web Analytics
Brand Development
Social Media Measurement
User Experience
SEM
Content Strategy
Online Advertising
Direct Marketing
SEO
PPC
Omniture
Segmentation
Social Media Marketing
E-commerce
Analytics
New Media
Mobile Advertising
Information Architecture
Creative Direction
Brand Management
Google Adwords
Advertising
Customer Insight
Relationship Marketing
Multi-channel Marketing
Marketing Research
Competitive Analysis
Customer Acquisition
Music
Music Industry
Songwriting
Marketing Strategy
Leadership
E Commerce
Strategic Planning
Multi Channel Marketing
Project Management
User Interface Design
Customer Service
Sales
Business Analysis
Rob McCutcheon Summary
Rob McCutcheon, based in Chicago, IL, US, is currently a Director, Digital Strategy and Ecosystems | Gatorade at PepsiCo. Rob McCutcheon brings experience from previous roles at PepsiCo, VML, SapientRazorfish and Sirius Satellite Radio. Rob McCutcheon holds a 2008 - 2010 M.S. in Integrated Marketing @ New York University. With a robust skill set that includes Digital Strategy, Integrated Marketing, Digital Marketing, Digital Media, Strategy and more. Rob McCutcheon has 3 emails and 1 mobile phone numbers on RocketReach.
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