Rob Lafferty's Location
Toronto, ON, CA
Rob Lafferty's Work
- General Manager @ Materne Canada
- Vice President, Sales @ Aliments In Foods Inc.
- Senior Director, Retail Sales @ Dole Food Company
- Director, Category Sales Development @ Nestlé
- Senior Marketing Manager, Green Giant @ General Mills
- Customer Category Development Manager, Loblaw Companies Limited @ General Mills
- Category Manager, Mexican Foods @ General Mills
- Category Sales Planning Manager, Process Cheese @ The Kraft Heinz Company
- Category Sales Planning Manager, Cream Cheese and Dips and Snacks @ The Kraft Heinz Company
- Customer Category Manager, Agora (Oshawa) Foods @ The Kraft Heinz Company
Rob Lafferty's Education
- Trent University
Honours Bachelor of Administrative Studies (Business Administration and Management, General)
1985 - 1989
Rob Lafferty's Skills
- New Business Development
- Shopper Marketing
- Competitive Analysis
- Customer Insight
- Categorization
- Strategic Planning
- Category Development
- Account Management
- Team Leadership
- Innovation
Rob Lafferty's Summary
Rob Lafferty, based in Toronto, ON, CA, is currently a General Manager at Materne Canada, bringing experience from previous roles at In Foods, Dole Food Company, Nestlé S.A. and Pillsbury Canada (now General Mills Canada). Rob Lafferty holds a 1985 - 1989 Honours Bachelor of Administrative Studies in Business Administration and Management, General @ Trent University. With a robust skill set that includes New Business Development, Shopper Marketing, Competitive Analysis, Customer Insight, Categorization and more, Rob Lafferty contributes valuable insights to the industry. Rob Lafferty has 2 emails and 1 mobile phone number on RocketReach.
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