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Roar Projects entered Melbourne’s hospitality scene with over 60 years of combined experience between its four partners; Hatem Saleh, Simon Digby, Tony Perna and Sami Saleh. The Roar Projects team was created in 2002 through the creation of Alumbra and have since thrived within the controlled chaos that comes hand-in-hand with running one of Melbourne’s premier venues. Building Alumbra over 15 years ago is what brought this team together to expand its portfolio with Ms Collins, Xe54 and Greenfields. Roar Projects continues to provide strategic direction to all its venues creating a unique hospitality offering that pushing the boundaries and challenges the norm. Roar Projects also offers a specialised hospitality consulting service by providing their expertise in branding, concept development, project management, global networking and strategic partnerships. Roar is actively seeking new opportunities and partnerships with potential investors, with their main objective being to maximise return on investment for all stakeholders across all projects as well as leave their mark in Melbourne’s Event scene. Roar Projects enquiries: info@roarprojects.com.au Marketing & PR : info@roarprojects.com.au

Roar Projects Questions

The Roar Projects annual revenue was $5.2 million in 2026.

Roar Projects is based in Melbourne, Victoria.

The NAICS codes for Roar Projects are [722, 7224, 72].

The SIC codes for Roar Projects are [581, 58].

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