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ROAR is a San Francisco–based strength training studio brand dedicated to empowering women through structured programming, elevated environments, and strong community culture. We believe strength training builds confidence, resilience, and long-term health — and we design every aspect of the experience to support that transformation. Our approach goes beyond workouts. ROAR studios are intentionally designed to create a welcoming, supportive, and high-quality experience from the moment a client walks in. Through thoughtful programming, professional coaching, and consistent standards, we help women build strength in a way that is both effective and sustainable. We prioritize: • Structured, progressive strength training programs • High-quality coaching and leadership development • Clean, thoughtfully designed studio environments • Community-driven experiences that foster connection • Operational systems that support consistency across locations As we grow, our focus remains on scaling this experience without losing the intentionality that makes it meaningful. ROAR is building toward a broader vision: expanding access to strength training environments designed specifically for women, while developing leaders and communities that support long-term impact.

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Michelle Kunkel is the Founder and CEO of ROAR.

4 people are employed at ROAR.

ROAR is based in San Francisco, California.

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