RKS Design Information

RKS helps companies turn complex technologies and unmet human needs into products people want, choose and adopt, and builds ventures that can improve lives. Founded in 1980 by Ravi Sawhney, an IDSA Fellow whose early work at Xerox PARC informed his approach to design, RKS Design is a product design and development firm that combines innovation strategy, design and engineering through Psycho-Aesthetics®, its proprietary methodology for understanding human desire, aspiration and choice. RKS’s redesign of the MiniMed insulin pump helped show the medical industry the power of human-centered design, making life-sustaining technology more approachable for the person using it and contributing to a legacy of diabetes care that has reached millions. Today, RKS is extending that mission by incubating a FinTech venture designed to reduce student debt and by creating Eydora.ai, a platform that applies more than 45 years of RKS experience and Psycho-Aesthetics® to help teams turn human needs and motivations into insights, decisions and strategies for adoption. Based in Thousand Oaks, California, RKS’s work spans Teddy Ruxpin, the MiniMed 507 insulin pump and Allergan’s JUVÉDERM filler syringe, with clients including Medtronic, Allergan, Hamilton, Samsung, Intel, Unilever, Coors and BAE Systems. Its work has earned more than 200 awards and helped generate more than 500 issued patents. Psycho-Aesthetics® is explored in a Harvard Business Press case study and the book Predictable Magic. Across medical devices, life sciences, consumer products and commercial equipment, RKS integrates research, industrial design, UI/UX, brand, engineering and software development. For regulated medical products, teams build in regulatory considerations and design documentation throughout development to support FDA and other regulatory submissions. What human need will your next innovation address? Start a conversation with RKS.