River Revitalization Foundation Information

RRF works to establish a parkway for public access, walkways, recreation and education, bordering the Milwaukee, Menomonee and Kinnickinnic Rivers; to use the rivers to revitalize surrounding neighborhoods; and to improve water quality. Mission The mission of the River Revitalization Foundation is to establish a parkway for public access, walkways, recreation and education, bordering the Milwaukee, Menomonee and Kinnickinnic Rivers; to use the rivers to revitalize surrounding neighborhoods; and to improve water quality. From the past to the future, we are committed to the return of this vital natural resource for all as Milwaukee's urban rivers land trust. Company Overview The River Revitalization Foundation is a non-profit 501(c)(3) conservation organization Historically, the Milwaukee River Valley was a focal point of commerce and recreation. For the last half century, the city turned away from the river. The river became a symbol of division in the neighborhoods bordering the valley. The recent removal of the d...am at North Avenue – also the site of a new City pedestrian bridge, combined with water quality improvement efforts throughout the river basin has resulted in improved water quality and changing attitudes. These lands are threatened with residential and commercial development as housing moves up the Milwaukee River from downtown. Balance between the built and natural environment will ensure sustainability and economic vitality for the city.