Rita Personal Data Information

Today’s consumer data economy is broken. A handful of companies own the vast amount of consumer data. Other brands are left with limited availability. Data creators, and consumers, are also left in the dark - unaware and unable to control their own valuable data. They are disempowered, missing out on their true potential. It's time for change. Rita is reshaping the data economy, through its zero-party data marketplace. Our platform creates a direct bridge between brands and consumers. More than 160,000 Rita users transparently share data about their online behavior through the Rita App. Brands get granted access to unique insights about their customers, conversions, and competitors. Brands like Nestle, Skyscanner and HelloFresh are using Rita. Why? Because we put privacy first, help them convert more customers, and react swiftly to market changes. With a deeper understanding of their customers and competition, they're taking their marketing and product initiatives to the next level.