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Rita Botta Location
Melbourne, VIC, AU
Rita Botta Work
Group Marketing and Communications Manager @ (January 2025 - Present)
Head of Growth Marketing @ (August 2022 - November 2024)
Senior Growth Marketing Lead @ (August 2021 - July 2022)
Member Direct Acquisition Lead @ (September 2020 - August 2021)
Marketing Planning and Execution Lead @ (August 2019 - August 2020)
Business Lifecycle Marketing Specialist @ (November 2018 - August 2019)
Retention Specialist @ (May 2017 - November 2018)
Customer Research Analyst @ (July 2014 - May 2017)
Customer Strategy Analyst @ (May 2013 - July 2014)
SME Segment Analyst @ (February 2013 - May 2013)
Sales and Marketing Manager @ Gidd Agencies (August 2011 - January 2013)
CRM Specialist @ (March 2010 - July 2011)
Marketing Contractor @ (June 2009 - September 2009)
Marketing Contractor @ (February 2009 - May 2009)
Coles Baby Club Manager @ (April 2008 - February 2009)
Customer Loyalty Relationship Manager @ (January 2007 - April 2008)
Loyalty Marketing Project Manager @ (April 2004 - December 2005)
FlyBuys Manager @ (July 2000 - April 2003)
Rita Botta Education
RMIT University
Bachelor of Business (Marketing)
1989-1992
Rita Botta Skills
Acquisition Marketing
Advertising
Agile Project Management
Attention to Detail
B2B Lead generation
B2B Marketing
B2B Marketing Strategy
B2C Marketing
Brand Ambassador Management
Brand Awareness
Brand Management
Brand Performance
Business Negotiation
Business Strategy
Business-to-Business (B2B)
CRM
Campaign Management
Coaching
Communication
Competitive Strategies
Consumer Behavior
Content Marketing
Content Planning
Content Strategy
Creative Campaign Development
Creative Marketing
Custom Publishing
Customer Acquisition
Customer Engagement
Customer Experience
Customer Experience Management
Customer Insight
Customer Journeys
Customer Loyalty
Customer Relationship Management (CRM)
Customer Retention
Customer Segmentation Strategy
Customer Value Proposition
Data Cleaning
Digital Marketing
Digital Strategy
Direct Marketing
Email Marketing
End to End Campaign Management
Enterprise Marketing
FMCG
Fast-Moving Consumer Goods (FMCG)
Fiscally Responsible
Gift Card Marketing
Google Ads
Growth Strategies
Instagram
Integrated Marketing
Interpersonal Skills
Launches
Lead Generation
Leadership
LinkedIn Advertising
Loyalty Marketing
Loyalty Programs
Management
Market Research
Marketing
Marketing Analytics
Marketing Automation
Marketing Communications
Marketing Management
Marketing Strategy
Marketing sponosrships
Mentoring
Multi-Channel Marketing
National Marketing
P&L Management
Paid Media Advertising
Planning Budgeting & Forecasting
Post Campaign Analysis
Presentations
Problem Solving
Product Marketing
Project Management
Public Relations
Recognition Programs
Retail
Retail Marketing
SAP CRM
Segmentation
Self Service
Social Media
Social Media Communications
Social Media Marketing
Stakeholder Management
Strategic Planning
Strategic Planning for Growth
Strategy
Team Management
Web Strategy
Workload Prioritization
creative campaign deployment
event management
marketing campaign strategy
Rita Botta Summary
Rita Botta, based in Melbourne, VIC, AU, is currently a Group Marketing and Communications Manager at Marand Precision Engineering Pty Ltd. Rita Botta brings experience from previous roles at CareSuper and EnergyAustralia. Rita Botta holds a 1989 - 1992 Bachelor of Business in Marketing @ RMIT University. With a robust skill set that includes Acquisition Marketing, Advertising, Agile Project Management, Attention to Detail, B2B Lead generation and more. Rita Botta has 1 emails on RocketReach.
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