The Essence of Hurley is based on our love of the ocean and its constant state of change. With deep roots in beach culture, we are all about inclusion and positivity. Our brand was started with the idea of facilitating the dreams of the youth. Music and art are the common threads that bring us all together. We are passionate about freedom of expression and the individual voice. We place a premium on smiles. Welcome to our world – imagine the possibilities.
The history of Hurley traces its roots back to the surf industry in Southern California in the late 1970's. Hurley Surfboards was established in Costa Mesa in 1979. Well into the early 1980's, Hurley Surfboards was excelling as a company and Bob was shaping surfboards for many of the best surfers in the world. In 1982, Bob and his business manager, Joe K., began pursuing a hot Australian clothing brand, Billabong. Bob was attracted to the company because of their super long, punk rock boardshort styles. With the help of friends and family, Billabong USA was established as a separate entity and licensee for Billabong.
By the mid-1980's, Billabong USA was doing really well. Bob and his team were committed to thinking and doing things differently. The team took full responsibility for design, sourcing, marketing and financing.
Around 1995, the Billabong USA team began noticing a shift in the collective consciousness of the consumer. Bob and his group realized that the modern surfer also loved fashion, skate, snow, music and art. The Internet and digital technology put more power in the hands of the consumers. The team began to re-think what it meant to be a "surf" brand.
By the end of 1998, it was clear that the team had it's own vision for the future that did not necessarily serve the interests of Billabong globally. Coincidentally, the license agreement between Hurley and Billabong was also up for renewal. With much gratitude, Bob and his team gave back the Billabong license and decided to launch Hurley.
SWELL emerged as the first pure-play online action sports retailer in the world in 1999 and today we continue our #FIRSTINSURF tradition as part of the global SurfStitch Group (world leaders in action sports content and online retail).
As the top online beach lifestyle destination, we look to influence and set the trends by partnering with brands and athletes that bring our customer innovative products, exclusive assortment, relevant content, and exceptional service. From bringing the very best from established brands to hand selecting styles from emerging lifestyle brands, we are carefully curating a selection of apparel, hard goods, footwear, wetsuits, boards and more - all updated daily and delivered through salty and relevant content, stories, images and videos that entertain, educate and engage our customers.
We may be based out of Irvine, CA but as an online retailer there are no limitations to where we can go and grow! And we are so much more than just our site. We are part of an industry leading action sports and youth culture content network under the SurfStitch Group.
SurfStitch Group’s websites include the e-commerce destinations SWELL.com, SurfStitch.com and Surfdome.com as well as the surf forecasting website Magicseaweed.com, and media businesses Stab and Garage Entertainment and Production. And you’ve probably more than just heard of SurfStitch Group’s vertical brand of hard goods FCS, Gorilla, Hydro and Softech! The SurfStitch Group has operations in the UK, Australia, France, Japan and the US and employs over 500 people globally. In 2014, the SurfStitch Group listed on the Australian Stock Exchange trading under SRF.
Here at SWELL, we're about shred sticks and styles that rip. Mashable lefts, and kits that are right. Dominating the line-up, but most importantly, killing it when it comes to surf and beach lifestyle.
Quiksilver é uma empresa que produz equipamentos, acessórios e roupas esportivas para atividades como - surfe, skate, esqui alpino e snowboard, patrocionando diversos atletas como Kelly Slater 10 vezes campeão do mundo. A empresa tem sua linha feminina Roxy com o mesmo seguimento.