A constant search for excellence is the philosophy that has always distinguished La Rioja Alta, S.A. since 1890. An international benchmark winery, recently chosen the fourth amongst the world’s most admired brands by by Drinks International, it has been able to adapt to new trends, focusing on harmony, balance and sophistication of great wines.
The five founding families of La Rioja Alta, S.A. , located in the Railway Station district in Haro, set a demanding roadmap to develop the personality and quality in their wines, with iconic brands the likes of Gran Reserva 890, Gran Reserva 904, Viña Arana Gran Reserva, Viña Ardanza and Viña Alberdi. It is a roadmap which their descendants steadfastly follow today, while transmitting it to the other wineries that currently comprise this winemaking family: Torre de Oña in Rioja Alavesa, Áster in Ribera del Duero and Lagar de Cervera in Rías Baixas.
It represents a perfect blend of tradition and modernity pivoting on a commitment to estate-owned vineyards (today, more than 800 hectares) together with constant research, environmental and social commitments and select wine tourism experiences.
In 2004, our family decided to apply their enthusiasm and dedication to making a life-long dream come
true in Briones, La Rioja: to share with the whole world our passion for the Wine Culture.
VIVANCO IS FAMILY
With humble, simple origins in the vineyard, wine has been our driving force for four generations and 100 years of work and commitment. With a pioneering spirit and limitless enthusiasm, it was time to share this vocation, returning to wine all that wine had given us.
VIVANCO IS MUCH MORE THAN WINE
With a winery where wine is understood from a demanding, dynamic, up-to-date vision. A contemporary winemaking project with different, unique wines. The true expression of a land full of curiosities
VIVANCO IS MUCH MORE THAN CULTURE
A Foundation where the past and present are one. An exciting journey through knowledge and history, with a unique Museum where you can
discover the essence of wine through experience, sensitivity and innovation.
VIVANCO IS MUCH MORE THAN EXPERIENCES
We seek to transport you to a new universe of sensations where the wine takes centre stage. 9,000 m2 of emotions and activities around culture, art, cuisine, flavour and fun. The meeting point between knowledge and the enjoyment of wine.
Today at Vivanco we understand wine as a way of life from an innovative, energy-filled perspective, offering you a unique, exclusive experience around the Culture of Wine. Winery, Foundation and Experiences are a faithful reflection of the commitment of the Vivanco family to “giving back to wine what wine has given us”, which we invite you to discover.