RightKind Information

At rightkind, we are on a mission to make our diets more efficient — taking less from the planet to produce more of what matters most: protein and fiber per calorie. We believe it can be done by making sustainably-produced food so delicious, nourishing and convenient that choosing it — for ourselves and our planet — feels effortless, joyful and obvious. Our products such as Fermented Yeast Protein and hand-crafted tofu in multiple exciting flavors make protein feel like a treat! That in-turn makes regular protein consumption a habit, ultimately leading to better health outcomes, when consumed efficiently. That's where our tofu wins as compared to regular dairy paneer, providing double the amount of protein per calorie, with 70% less fat and 90% less saturated fat than paneer. Every rightkind product is made in-house - no outsourced manufacturing - because deep control over production is what lets us guarantee the quality that drives satisfaction and repeat purchase. Nothing artificial: no synthetic flavors, colors, or refined sugar, yet our yeast-protein range stays exciting through flavors like Salted Caramel, Kesar Kulfi, and Coastal Kokum (which is first-of-its-kind savory yeast protein). Our products consistently beat competition in blind-taste trials and we see that in our repeat as well. Our raw materials are also produced more efficiently. For example, Yeast protein needs 90% less land and water than whey, and our tofu needs a fraction of what paneer requires. That's protein produced efficiently. Why now? consumers are increasingly asking for more protein with fewer calories, and sustainable food production is becoming non-negotiable for the planet and for food security. We believe that efficient protein - efficient to produce, efficient to consume - is the thesis whose moment has arrived.