Rigamajig Competitors

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

Founded in 2011, KiwiCo delivers seriously fun science, art, and engineering crates that are designed by our expert team and tested by kids. With over 50 million crates delivered worldwide, we inspire kids to think bigger and explore the world around them.

We believe that whenever you're doing, you're learning. Elenco® is an educational toy, hobby, and electronic instruments company based in the Chicago suburb of Wheeling, Illinois. Our pride is the award-winning Snap Circuits® product line, which teaches kids to have fun learning about electronics, engineering, science, and technology. Snap Circuits have been endorsed by educators worldwide and used in schools, libraries, museums, after-school programs, STEM programs, and at home. Many of today’s rising engineers and scientists learned the basics of technology by playing and creating with Snap Circuits. Elenco is also the North American partner for several other major international toy manufacturers including Engino, OWI, TimberKits, Edu-Toys, and Tree of Knowledge. These companies are world leaders in educational science and STEM-related products. From its humble roots as a basement operation with one product, Elenco has emerged as a leader in the educational toy industry with hundreds of products and new ideas constantly in development. Elenco has been family owned and operated since 1972, and was founded by Gil Cecchin, an electrical engineer. The Elenco family now includes over 40 full-time employees and 60,000 square feet of warehouse and offices. We believe that engaging minds in the excitement of building a real electronic device or a real working machine —no matter how simple—will never go out of style. We still produce quality electronic instruments and test equipment and we remain dedicated to creating affordable, safe and easy to use toys that allow kids of all ages to use both sides of their brains and above all else, to Learn by doing.®