RIES: Positioning Pioneers. Al Ries founded his first agency in RCC (Ries Cappiello Colwell) in 1963 in New York City. Today, his daughter Laura Ries is Chairwoman of RIES, a global strategic consulting firm. Al first rose to fame in 1972 when a series of three articles on a new concept called “Positioning” authored by Al Ries & Jack Trout appeared in Advertising Age. The positioning idea took the ad world by storm and was voted by AdAge as one of the 75 most important advertising ideas of the past 75 years. In 1981, the Positioning book was published with Al Ries as the lead auther and has since sold well over 6 million copies. Al & Laura have written several books together including The 22 Immutable Laws of Branding, the Fall of Advertising & the Rise of PR, The Origin of Brands, War in the Boardroom, and Positioning in the 21st Century. Laura Ries is the author of Visual Hammer, Battlecry and her latest book The Strategic Enemy published by Wiley, Sept 2025.
Looking for a particular Ries & Ries employee's phone or email?
The Ries & Ries annual revenue was $10 million in 2026.
Laura Ries is the Chairwoman of Ries & Ries.
33 people are employed at Ries & Ries.
Ries & Ries is based in Atlanta, Georgia.
The NAICS codes for Ries & Ries are [5418, 541, 54182, 541820, 54].
The SIC codes for Ries & Ries are [87, 874].