2001 -2001 Customer Data and Campaign Manager @ British Gas Home Services
1995 -2001 Senior and Database Marketing Manager @
1988 -1990 Marketing Officer @ Royal & Sun Alliance
1988 -1990 Marketing Officer @ Sun Alliance Life Assurance
Richard Lye Education
Moor Hall
DipM (Marketing)
1988-1988
London South Bank University
BA (Hons) Business Studies (2:1) (Marketing Management, Marketing Strategy & Planning, Market Research,)
1983-1987
Howard of Effingham 1976-1980
Richard Lye Skills
Segmentation
Database Marketing
Customer Retention
Marketing Strategy
Marketing Communications
Loyalty Programs
Product Management
Product Development
Customer Experience
Analytics
Customer Insight
Direct Marketing
CRM
Multi-channel Marketing
Strategy
Business Intelligence
Customer Acquisition
Campaign Management
Marketing Management
Management
Leadership
Sales
Business Analysis
Customer Service
Multi Channel Marketing
Project Management
Richard Lye Summary
Richard Lye, based in Dorking, GB, is currently a Pensions Client Administration Support at Aviva. Richard Lye brings experience from previous roles at Unum, The Goodwood Group, Hutchison 3G and RSPCA. Richard Lye holds a 1988 - 1988 DipM in Marketing @ Moor Hall. With a robust skill set that includes Segmentation, Database Marketing, Customer Retention, Marketing Strategy, Marketing Communications and more. Richard Lye has 2 emails and 1 mobile phone numbers on RocketReach.
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