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Richard Ivey Location
United Kingdom
Richard Ivey Work
Global Marketing and OTC Lead - GBS @ (July 2024 - Present)
Vice President - Consumer Marketing @ (July 2022 - November 2024)
Vice President Marketing Product Development and Strategic Foresights and Insights @ (September 2020 - October 2022)
Head of Consumer Marketing: East Asia Area @ (November 2019 - September 2021)
Head of Brands: East Asia Area (Vietnam, Cambodia, Philippines and Duty Free) @ (November 2018 - November 2019)
Head of Strategy, Planning and Insights - East Asia Area (Vietnam, Cambodia, Philippines) @ (July 2017 - November 2019)
Head of Brands - Vietnam @ (November 2016 - July 2017)
Greater China Area - Strategic Marketing and Planning Manager @ (November 2015 - November 2016)
Sr. International Brand Manager - SE555 and China Brands @ (March 2013 - November 2015)
Regional Brand Manager @ (April 2012 - October 2014)
Head of Business Development @ OgilvyAction (June 2010 - January 2012)
Head of Business Development @ OgilvyAction (March 2010 - October 2010)
Business Development Manager - Sports and Entertainment @ OgilvyAction (December 2008 - April 2010)
Account Manager - Sports and Entertainment @ OgilvyAction (July 2007 - November 2008)
Golf Event Coordinator @ The European Tour PGA (June 2007 - July 2007)
Richard Ivey Education
University of the West of England
(English Literature)
2003-2007
Millfield School, Somerset
(A-Levels, GCSEs)
Richard Ivey Skills
New Business Development
Shopper Marketing
Sports Marketing
Behavioural Change
Experiential Marketing
Brand Development
Sponsorship Management
Internal Communications
Marketing Strategy
Team Building
Econometric Modeling
Client Services
Client Development
Big Picture Thinking
Business Networking
Communications Strategy
Trade Marketing
FMCG
Relationship Marketing
Integrated Marketing
Brand Management
Sponsorship
Brand Architecture
Strategy
Marketing
Customer Insight
Marketing Management
Segmentation
Digital Strategy
Marketing Communications
Management
Advertising
Strategic Planning
Microsoft Excel
Customer Service
Project Management
Steering
Richard Ivey Summary
Richard Ivey, based in United Kingdom, is currently a Global Marketing and OTC Lead - GBS at BAT. Richard Ivey brings experience from previous roles at Reynolds American Inc. and British American Tobacco. Richard Ivey holds a 2003 - 2007 University of the West of England. With a robust skill set that includes New Business Development, Shopper Marketing, Sports Marketing, Behavioural Change, Experiential Marketing and more. Richard Ivey has 2 emails and 3 mobile phone numbers on RocketReach.
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