Chief Marketing Officer @ (May 2023 - December 2024)
Chief Marketing Officer @ (August 2021 - December 2022)
Chief Marketing Officer @ (April 2020 - August 2021)
SVP, Marketing @ (February 2013 - April 2015)
Chief Marketing Officer @ Karmasphere - acquired by FICO (September 2010 - August 2012)
Vice President and General Manager, Open Source Strategy @ (October 2007 - October 2010)
VP Solutions, Partner and Online Marketing @ (May 2002 - January 2007)
VP, Marketing @ (January 1998 - January 2001)
VP, Product Marketing @ Brightware - acquired by Firepond (January 1997 - January 1998)
Director, Internet Product Marketing @ NeXT Software - acquired by Apple (January 1996 - January 1997)
Group Product Manager @ (January 1994 - January 1996)
Rich Guth Education
Indiana University Bloomington
Bachelor of Applied Science (B.A.Sc.) (Public Affairs, Urban Studies)
Rich Guth Skills
Go-to-market Strategy
Lead Generation
Product Marketing
Product Management
Business Intelligence
Analytics
SaaS
Marketing Strategy
Marketing Automation
Sales
Big Data
Demand Generation
Cross-functional Team Leadership
Marketing Management
Strategic Planning
Direct Marketing
Telemarketing
Go-to-market strategies
Email Marketing
Analysts
Launching emerging technologies in new markets
Targeting IT management, line-of-business, analysts and developers
Open source strategies
Marketing communications
Digital Marketing
Hadoop
Corporate Branding
Marketing Operations
Metadata Management
Developer Tools
Solutions Marketing
Crossing the Chasm initiatives with both an application and industry focus
Bridging the gap between Marketing, Sales and Engineering
On-line self-service evaluation
Community Sites
Community Building
Community Development
Community Engagement
Community Management
Social Media Marketing
Awareness Generation
Public relations
Brand Developement
Corporate Identity
Turn Around Management
Revitalizing the brand and sales of existing products.
Global Management
Telesales management
Sales Enablement Tools
Salesforce Training
On Line Self Service Evaluation
Online Lead Generation Engines
Dynamiske Formularer
Analysts and Developers
Bridging the Gap Between Marketing
Cross Functional Team
Revitalizing the Brand and Sales of Existing Products
Go to Market Strategies
On Line Self Service
Usability
Crossing the Chasm
Revitalizing the Brand
Targeting It
Bridging the Gap
Cross Functional Team Leadership
Go to Market Strategy
Launching Emerging
Targeting It Management
Line of Business
Beregnere
Sales and Engineering
Rich Guth Summary
Rich Guth, based in Indianapolis, IN, US, is currently a Fractional CMO. Marketing Mentor, Marketing Consultant at Guth Marketing Group. Rich Guth brings experience from previous roles at Table Needs, Slope, CloudPassage and Transera - acquired by Broadsoft. Rich Guth holds a Bachelor of Applied Science (B.A.Sc.) in Public Affairs, Urban Studies @ Indiana University Bloomington. With a robust skill set that includes Go-to-market Strategy, Lead Generation, Product Marketing, Product Management, Business Intelligence and more. Rich Guth has 3 emails and 2 mobile phone numbers on RocketReach.
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