Rich Company Information

Richcompany.com is a web site for the Rich Company, a division of Rich Dial Corporaton. The web site has been especially developed to bring the 50 years of creativity and talent to the Internet. As one of the oldest watch companies in the United States, Rich Company is an internationally known company famous for the design and production of Limited Edition and Museum collectible watches along with the production of private label, award and promotions, company identification and specialized packaging. The design team of Gene and BaubleCherniak, veterans in the watch business for a combination of over forty years, has led the company through numerous changes. Along with design, product technology and a knowledgeable source of ideas for marketing, their visionary talents have guided the company to its continuing success and longevity. It all started in 1950 when two guys from the watch and jewelry center in Chicago, Illinois (Gene's Dad, Ed Cherniak, and his partner Al Blaine) started a small watch repair business in Downtown Los Angeles. Bringing their talents from Illinois, the watch manufacturing capital at that time, they provided complete watch component service to the trade. With a vision of expansion, we became the largest of its kind in the West. Expanding talents even further, we became involved in the sales, design and marketing of watches. Currently we have manufacturing not only in our factory in Los Angeles, but we have resources in Hong Kong, Switzerland, Italy and the United States. Our design office is located in Marina del Rey with offices and showroom faclilties located in Los Angeles. In the field of private label , we have been a forerunner in the industry through concentration of creative watch projects and clever marketing plans. We have the ability to take an idea from concept to the consumer.