Founded in 2011 by Chí-An Benjamin De Leo and Joshua Breidenbach, Rice is a strategic branding and design studio based in Ho Chi Minh City. We believe that powerful creative solutions can transform organizations, broadcast extraordinary stories, and make positive impacts. Approach Design is a change-maker. We believe great ideas are ones that challenge conventions, ourselves, and our clients. We believe the integration of cultural insights, robust strategy, and forward-thinking design—results in ideas that make lasting and positive impacts. We leverage a discovery-driven process. We prioritize close collaboration with our clients to clearly understand how we can deliver the most relevant solutions. We embrace the unknown, and become strong partners to our clients.
| Website | https://thisisrice.com/ |
| Revenue | $18 million |
| Employees | 252 (21 on RocketReach) |
| Founded | 2011 |
| Industry | Design Services |
| Competitors | The Kraft Heinz Company, Goya Foods, Bob's Red Mill, Lundberg Family Farms, Tilda, Food For Life Baking Co., Inc., Specialty Rice Inc., Oryza.com, RiceSelect, Uncle Bens, Inc. +2 more (view full list) |
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Rice Questions
The Rice annual revenue was $18 million in 2026.
21 people are employed at Rice.
Top Rice Employees
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Y-Van Pham
Account Manager at Rice
Ho Chi Minh City, Ho Chi Minh City, VN1 -
Hau Huynh
Junior Graphic Designer at Rice
Ho Chi Minh City, Vietnam1 -
Jessie Nguyễn
Operations Manager at Rice
Ho Chi Minh City, VN1 -
Gayathri Jay
General Manager at Rice
Tiruvannamalai, TN, IN -
Lingam M
Director of Business Development at Rice
Sivagiri, TN, IN
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