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Ribeye is the AI-powered revenue and ad operations platform built for local media. Designed for broadcasters, agencies and large media sales organizations, Ribeye unifies the entire revenue lifecycle — from prospecting and proposal generation to campaign execution, reporting, optimization and billing — inside one intelligent operating system. As local media organizations expand across CTV, OTT, OLV, display, search, social, audio, DOOH, email and creative services, sellers and operations teams are often forced to manage disconnected tools, manual workflows and fragmented partner systems. Ribeye replaces that complexity with a unified platform purpose-built for how local media actually sells. Powered by a shared data foundation and AI embedded throughout the workflow, Ribeye helps sellers identify new advertisers, uncover upsell opportunities, generate personalized pitches, build proposals faster, launch omnichannel campaigns and give advertisers real-time visibility into performance. By automating operational work and surfacing revenue intelligence across the sales cycle, Ribeye helps local media organizations move from reactive workflow management to proactive revenue generation. Ribeye helps local media companies sell smarter, move faster and generate more revenue, all while preserving the trusted relationships, market knowledge and local expertise that make them so essential to advertisers and communities. Winner of the 2026 AdWeek Tech Stack Awards for Best Buy-Side Programmatic Platform!

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Edward McLoughlin is the Founder and COO of Ribeye.

22 people are employed at Ribeye.

Ribeye is based in New York, New York.

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