Ribeye Information

Ribeye is the only unified ad workflow platform built specifically for local media. Local media has never been more relevant. Streaming audiences are growing, and most consumer purchases still happen in local markets. The technology meant to power local advertising just hasn’t kept up. Instead of simplifying the work, it’s made things harder. Today, local broadcasters and media organizations operate across fragmented systems and opaque buying paths, often with layers of intermediaries that add cost without adding clarity. Worse still, the platforms they rely on don’t reflect how local teams actually sell. Ribeye was built to change that. Our platform gives local media companies the infrastructure they’ve been missing: a single, automated workflow that brings planning, buying, and reporting together across streaming TV, online video, audio, display, and more. This allows local teams to: - See what they actually have to sell - Understand what they’re being charged to sell it - Build and activate campaigns without stitching together multiple systems - Retain more of the revenue they generate Ribeye is built on a simple idea: local media should have full visibility and control over the dollars it creates. We partner directly with broadcasters and media organizations to make their inventory easier to understand and sell, all without forcing them into black-box systems or workflows. As more advertising shifts toward self-serve platforms, control is moving away from local markets. Ribeye helps reverse that trend by giving local media organizations the tools to compete for those dollars, protect their margins, and strengthen the crucial role they already play in their communities.