RIAS plc Competitors

LV= is a protection, investment and retirement specialist and one of the UK’s leading life and pensions mutual insurers. Our 1,300 people help our members and customers protect their income while they are working and maximise it when they stop. By doing this we enable people to live financially confident lives. We offer a range of products, services and advice and serve over a million members and customers. They hold a variety of products with us including life insurance, income protection, investments and retirement income solutions such as equity release, fixed term annuities and drawdown products. We want members to be able to plan for a financially secure future. We put our members at the heart of all that we do. We believe that everyone should have access to independent, regulated financial advice. It shouldn't be seen as a luxury for the few who can afford it or who are experienced in using it. Why? Because it provides financial and emotional benefits. Good advice ensures better financial outcomes and frees people from the worry of making complex decisions that could have long-term implications. We work with a wide range of financial advisers and it is through them that the majority of customers will buy our products and services. We also licence our brand to LV= General Insurance Group (LV= GI), a subsidiary of Allianz Holdings plc. LV= General Insurance is one of the largest personal insurers in the UK and looks after the car, home, landlord, pet and travel insurance needs of over 4.5 million customers.

Thanks for stopping by to find out more about us. We’re one of the largest car and home insurers in the UK and part of an international group, which is headquartered in Brussels. We go back a fair bit too – 200 years to be exact. Fast-forward to today and we’re proud to be one of the UK's leading providers of personal lines insurance and a certified Top Employer in the UK for five consecutive years, in 2022, 2023, 2024, 2025 and 2026. Our UK team stands shoulder-to-shoulder with our most important people – our customers, brokers and partners. We have more than 7 million customers and are proud to offer brilliant service when it matters. By having the customer at heart in everything we do, we scooped the Personal Lines Insurer of the Year Award at the British Insurance Awards in 2021, 2022, 2023, 2025 and 2026. Additionally, we received the Personal Lines Insurer of the Year Award at the Insurance Times Awards in 2021, 2023, 2024 and 2025, and achieved The Institute of Customer Service’s coveted ServiceMark with Distinction Accreditation. In 2025 we also acquired esure Group with their customer facing brands and the motor and home underwriting arm of Saga (AICL) as part of our 20-year partnership with them. Please note that we will only respond to private messages in working hours of 09:00 - 17:00.

Since 1905, we have been committed to putting drivers first with innovative thinking and award-winning services. And today we offer even more than ever. We have a driving service for pretty much anything you’ll ever need. Insurance, servicing and repair, driving lessons, buying and financing cars, roadside assistance and much more. Our members have an unshakeable confidence because they have a multi-service driving partner for life. So, no matter what’s around the corner, it really is OK when you’re with the AA.