As of Feb 23, 2017, Rhiza has been acquired by Nielsen. Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers. Media publishers use Rhiza to arm their salespeople with better tools for selling premium advertising. Marketers use Rhiza to optimize hyper-targeted media buys and track campaign effectiveness. Rhiza's flagship product, Rhiza for Media, is being used by a rapidly growing list of major media customers, including Comcast, Univision, Cox Media and Experian. Rhiza for Media’s product suite helps ad salespeople and researchers in cable, broadcast, digital and mobile advertising by allowing them to quickly and easily create advertiser-specific data- driven sales presentations that can be presented in a browser or in Powerpoint. Rhiza supports marketers at national brands by bringing all of their research assets into a single analytics platform, enabling them to focus their research on finding new customers and optimizing campaigns. Strong opportunities exist for expansion of existing tools to help with audience engagement, customer analytics, salesforce effectiveness and predictive analytics. Rhiza’s target customers are major media companies and national brands, who together fuel the $157b of annual advertising spending in the U.S. The product is sold on an enterprise scale with a SaaS delivery model, based on annual subscriptions.
View Top Employees from Rhiza, A Nielsen CompanyWebsite | http://www.rhiza.com/ |
Revenue | $2 million |
Funding | $7.5 million |
Employees | 5 (5 on RocketReach) |
Founded | 2008 |
Address | 5850 Ellsworth Avenue Suite 200, Pittsburgh, Pennsylvania 15221, US |
Phone | (412) 488-0600 |
Technologies |
JavaScript,
HTML,
G Suite
+24 more
(view full list)
|
Industry | Analytics, Software, Data Visualization, Software Development, Software General, Ad Targeting, Mapping, Advertising, Web-Based Maps, Data and Analytics, Crowdsourcing, Crowd Sourcing, Design, Data Catalog, Information Technology, Data Integration, Big Data, Enterprise Software, Local Advertising, Business Intelligence, Sales and Marketing, Location Intelligence, Consumer Intelligence, Market Intelligence |
SIC | SIC Code 807 Companies, SIC Code 80 Companies |
NAICS | NAICS Code 621 Companies, NAICS Code 62151 Companies, NAICS Code 6215 Companies, NAICS Code 62 Companies |
Looking for a particular Rhiza, A Nielsen Company employee's phone or email?
The Rhiza, A Nielsen Company annual revenue was $2 million in 2024.
5 people are employed at Rhiza, A Nielsen Company.
Rhiza, A Nielsen Company is based in Pittsburgh, Pennsylvania.
The NAICS codes for Rhiza, A Nielsen Company are [621, 62151, 6215, 62].
The SIC codes for Rhiza, A Nielsen Company are [807, 80].