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Rex Lu Location
Shanghai, China
Rex Lu Work
2024 -now Marketing Director,Greater China and SEAPAC @
2022 -2022 Head of Marketing @ HARMAY
2020 -2022 Head of Marketing,China @
2015 -2020 Senior Marketing Manager,APAC and China LEGO Retail @
2013 -2015 Business Development Manager @
2011 -2013 Senior Manager @
2006 -2011 Strategic Planning Manager @ 王子ネピア(株)
2004 -2006 Marketing Executive @
Rex Lu Education
Shanghai University of Finance and Economics 2010-2012
Tongji University 1999-2003
Rex Lu Skills
Customer Insight
Segmentation
Nielsen
Consumer Behaviour
Marketing Research
Analytics
Market Research
Market Analysis
Shopper Marketing
Competitive Intelligence
Competitive Analysis
Brand Equity
Marketing Management
FMCG
Strategy
Marketing Strategy
Business Development
Business Strategy
Social Media Marketing
Project Management
Rex Lu Summary
Rex Lu, based in Shanghai, China, is currently a Marketing Director,Greater China and SEAPAC at Stokke. Rex Lu brings experience from previous roles at HARMAY, PURE Group and the LEGO Group. Rex Lu holds a 2010 - 2012 Shanghai University of Finance and Economics. With a robust skill set that includes Customer Insight, Segmentation, Nielsen, Consumer Behaviour, Marketing Research and more. Rex Lu has 2 emails on RocketReach.
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