Rex Lu's Location
Shanghai, Shanghai, China
Rex Lu's Work
- Head of Marketing China @ PURE Group
- Senior Marketing Manager Apac and China Lego Retail @ the LEGO Group
- Business Development Manager @ the LEGO Group
- Senior Manager @ Nielsen
- Strategic Planning Manager @ OJI PAPÉIS ESPECIAIS Ltda.
- Marketing Executive @ Carlsberg Group
Rex Lu's Education
- Shanghai University of Finance and Economics
Master ( MBA)
2010 - 2012 - Tongji University
Bachelor ( Marketing)
1999 - 2003
Rex Lu's Skills
- Customer Insight
- Segmentation
- Nielsen
- Consumer Behaviour
- Marketing Research
- Analytics
- Market Research
- Market Analysis
- Shopper Marketing
- Competitive Intelligence
Rex Lu's Summary
Rex Lu, based in Shanghai, Shanghai, China, is currently a Head of Marketing China at Pure Group, bringing experience from previous roles at Lego Group, Nielsen and Oji Papéis Especiais Ltda.. Rex Lu holds a 2010 - 2012 Master in MBA @ Shanghai University of Finance and Economics. With a robust skill set that includes Customer Insight, Segmentation, Nielsen, Consumer Behaviour, Marketing Research and more, Rex Lu contributes valuable insights to the industry. Rex Lu has 2 emails on RocketReach.
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