reward-U Information

reward-U is Hong Kong’s premier everyday loyalty program founded by HK Express, Hong Kong’s low-fare airline. reward-U has been transforming the loyalty landscape by understanding the needs of value-seeking travellers today and offering more convenience, flexibility and transparency – whether you are travelling for leisure or business. The program offers “any seat, any flight, any time redemption” so members can redeem HK Express flights as long as there are available seats – putting an end to blackout dates. Designed to make life easier, reward-U is free to join, offers the option to earn points even on low fares, and is based on dollar amount spent (rather than miles flown, so no more complicated calculations required). ‘reward-U’ crew allows friends and family to gather points as a team, and redeem flight tickets for anyone within or even outside the team. reward-U points can also be earned and redeemed on HK Express’ ancillary items including meals and baggage, and through a variety of partners from retail, finance and insurance etc. For more information, please visit reward-U’s homepage at: www.reward-U.com