RevOpx Information

The Revenue Architect: Scaling Series A → B → C Systems 28 Years of Grit. One Strategic Outcome. A Permanent Engine. In a market where "fractional" titles have exploded by 400% on LinkedIn, true executive depth is the rarest commodity. While the landscape is flooded with rebranded managers providing tactical advice, I am a Revenue Architect with 28 years of experience—including CSO, CRO, and COO roles—delivering board-level accountability for operations ranging from 7 to 700 people. I specialize in Revenue Engine Architecture for B2B SaaS companies ($2M–$20M ARR) navigating the transition from founder-led hustle to system-led scale. I architect the cross-functional infrastructure that unifies Sales, Marketing, and Customer Success with Product and Finance—then I exit. The Series A/B "Complexity Gap" At this stage, your scrappy growth model often hits a structural wall: • The Misfire: You are investing in headcount, but CAC Payback is blowing out or Net Revenue Retention (NRR) is leaking. • The Blind Spot: Leadership executes in silos. Marketing chases "leads" and Sales chases "bookings," but no one is architecting the Total Revenue Outcome required for your Series C valuation. • The Intervention: Strategic Outcome Architecture I embed as a CRO-level operator to deliver one strategic outcome cluster within 6–9 months: • Repeatable Growth: Moving the needle on Sales Velocity by aligning ICP behavioral signals with a multi-threaded deal acceleration framework. • Capital Efficiency: Compressing CAC Payback Period by architecting a "unified funnel" where GTM spend is tethered directly to Finance P&Ls. • Expansion Scalability: Stabilizing and growing NRR by integrating product roadmaps with Success and Sales expansion motions. The "Exit First" Philosophy My goal is my own obsolescence. I install the "Revenue Playbook," hire your full-time successor, and exit once the engine runs autonomously.