Rev-Action Information

Rev-Action is a fractional Go-to-Market consultancy for early-stage B2B companies that need a sales engine and don't have one yet. Founder Luis Ortiz Sanroman steps in as fractional Head of Sales or VP of Sales and builds the operating system a company needs to scale: ICP definition, territory structure, sales process, CRM architecture, pipeline standards, and forecast cadence, all built from scratch. He also recruits, onboards, and coaches the AE and SDR talent who run on that system, and designs outbound programs, including prospecting sequences, account-based targeting, and cold calling motions, that produce consistent self-sourced pipeline. Rev-Action carries real quotas alongside the founders it works with: $750K to $1.2M personally, and $1M to $7M across the teams it builds. That's deliberate. The fastest way to build a sales engine that works is to run it yourself first, then hand it off with a team that already knows how to use it.