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RETERNITY is an independent streetwear brand founded in 2018 by longtime friends Tom Schmidt and Lauren Riedel. Living at the crossroads of modern luxury, streetwear, culture and community, the brand is shaped by Parisian codes, European refinement and modern street culture. Product comes first. Every piece is built around fabric, fit, proportion and detail — made to feel effortless, stay relevant and become part of the moments that remain. Today, RETERNITY is represented by 80+ selected retail partners across 20 countries and a growing global community. Creating the world’s largest community for luxury streetwear.

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Lauren Riedel is the Founder and CEO of RETERNITY.

14 people are employed at RETERNITY.

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