NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. We have services in 19 countries worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, home improvement, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, and video games.
Every day, QSR International helps over 1.5 million researchers, from professors to PhD students, to doctors, nurses, marketers, analysts and others to utilize Qualitative Data Analysis (QDA) to uncover deeper insights contained within “human data”. These insights are obtained by analyzing data collected via social media, consumer and community feedback and other means. We give people the power to make better, defensible decisions and recommendations, by uncovering more insights in their area of exploration.
With an innovative suite of qualitative data analysis products, NVivo and Interpris, QSR’s software enables both structured numerical data and unstructured “human” data to be analyzed together, uncovering powerful insights unattainable only through quantitative data analysis. The insights our software helps unlock gives researchers worldwide the power to make more informed decisions that create growth, solve problems and improve lives. With benefits for individuals, teams, and organizations, QSR International unlocks data and research intelligence in ways that are otherwise impossible.
Headquartered in Australia, we maintain offices in the United States, the United Kingdom, and throughout Europe. Learn more at www.qsrinternational.com.
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