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Since Resonate’s founding in 2008, the company has been driven by a simple but powerful idea: understanding people. Resonate empowers leading brands and agencies with deep consumer intelligence that ignites unbreakable relationships through better connections, more meaningful engagement and compelling customer experiences. We are “people-centric.” It is at the heart of what we do and drives how we operate. We reveal the Human Element—a holistic understanding of a person that starts with what makes us the most human—our values and motivations. In other words, we help you understand the “what” that drives the “why” people decide to choose, buy, endorse or abandon a brand or cause. By combining this human, person-based "why" with relevant data about your industry, brand or product, we help you create powerful marketing engagement that drives results. Named a “Cool Vendor” in Data Driven Marketing by Gartner, a DM News Marketing & Tech Finalist, Most innovative analytics platform and also one of the best places to work in Virginia by the Washington Post and Virginia Business and Best Companies Group, Resonate is privately held and backed by ZMC. Resonate is headquartered in Reston, VA. Sales: 855.855.4320 Customer Support: 855.855.3520 (Mon–Fri 9am-9pm EST)

Website https://www.resonate.com
Revenue $35.2 million
Funding $39 million
Employees 177 (177 on RocketReach)
Founded 2008
Address 11700 Plaza America Dr, Reston, Virginia 20190, US
Phone (571) 266-3200
Technologies
Industry Software, Advertising Services, Engineering Software, Advertising, Intelligence-to-Activation, Software Development & Design, Sales and Marketing, Marketing Analytics, Brand Marketing, Online advertising, Digital Media, Values and motivations based marketing, Media and Entertainment, Audience delivery, Marketing Automation, SaS, Brand marketing, Predictive Analytics, Attitudinal targeting, Artificial Intelligence, Political campaign advertising, Data and Analytics, Brand advertising, Issue advocacy advertising, Data, Research
Web Rank 1 Million
Keywords Consumer Behavior, Consumer Analytics, Customer Understanding, Consumer Intelligence, Market Research, Marketing Insights, Audience Insights, Audience Targeting, Brand Building, Data-Driven Marketing, Marketing Research, Personalization, Customer Segmentation, Customer Relationship Management, Marketing Analytics, Digital Marketing, Big Data, Predictive Analytics, Behavioral Analytics, Marketing Technology
Competitors Oracle, Salesforce, LiveRamp, Epsilon, Grisaille AdTech Solutions Private Limited ( Zeta Global Technology Excellence Center ), Lotame, Experian Consumer Services, Acxiom Corp, Neustar, Inc. +36 more (view full list)
SIC SIC Code 737 Companies, SIC Code 7372 Companies, SIC Code 73 Companies
NAICS NAICS Code 5112 Companies, NAICS Code 51121 Companies, NAICS Code 51 Companies, NAICS Code 518 Companies, NAICS Code 511210 Companies, NAICS Code 511 Companies

Resonate Questions

The Resonate annual revenue was $35.2 million in 2026.

Bryan Gernert is the CEO of Resonate.

177 people are employed at Resonate.

Resonate is based in Reston, Virginia.

The NAICS codes for Resonate are [5112, 51121, 51, 518, 511210, 511].

The SIC codes for Resonate are [737, 7372, 73].

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