Republic Performance Systems™ Information

Republic is an emerging marketing technology company based in New York, founded by industry leaders Robert LePlae and Corey Mitchell. They’ve made a profound discovery, sparking their defining methodology; the existing economic model of the marketing services industry makes it impossible to define the real value of what companies are buying from their suppliers. In a modern marketing environment where content, speed and engagement dominate marketing communications, the value metric is still being determined through the purchase of labor. Every company seeks better work, more of it, faster and for the right price, from their services suppliers. RPS© embraces the necessary complexity of marketing services valuation, and makes it simple by turning a hodgepodge of data sources into a seamless whole. From this whole, RPS© attributes value, predicts efficient allocation and continually optimizes services investments. It is to marketing services operations as mix modeling is to media. Republic is currently engaged with several F500 companies, and has been featured in ANA financial management conferences.