RepOne Strength Competitors

Rogue Fitness is the leading manufacturer of strength and conditioning equipment, including barbells, power racks, sleds, and accessories. Founded in a garage in 2006, the company has grown to over 1400 team members globally. Rogue is the official equipment supplier of the CrossFit Games, USA Weightlifting, the Arnold Strongman Classic, and the World’s Strongest Man competition. The company remains dedicated to serving the needs of serious athletes at every level, from the garage to the arena.

At Eleiko, we work to make people stronger so they can perform better - in sports and in life. Our story is filled with bold ideas and ambitious goals. Rooted in a passion for strength we took a leap from making waffle irons to manufacturing the world’s finest barbells and discs, helping to shape the world of weightlifting along the way. We build on this legacy bringing 60 years of expertise and a well-earned reputation for quality and craftsmanship to our full range of strength training and weightlifting products. With quality, innovation, and customer service as guiding principles, Eleiko is the leading equipment provider and educator in strength.

The inventor and founder Carl Towley was obsessed with fitness. Throughout all of his numerous gym visits throughout the country, the story was the same everywhere he went- dumbbells chaotically taking up precious floor space. There had to be a better way. Many people had attempted to build a better dumbbell, but their solutions were always too complicated, fragile or impractical. Carl put together the concept of a nested weight stack with a handle secured by a U-shaped pin, the ‘ahh ha’ moment! Within 24 hours of that, the prototype that is the foundation of all PowerBlock dumbbells was born. Please visit powerblock.com to learn more.